Marca Frost design line — elegant design with functional materials

The Marca Frost design line offers a wide variety of designs which can be created by combining up to four symbols. The symbols are reproduced in black and white and are inlaid into a 5mm thick frosted acrylic sign panel. The combination creates a satin-finish soft touch surface – a design that appeals to all of the senses. Signs can be supplied as self-adhesive for fixing to smooth, grease-free surfaces or with spacers and screw fixings to 'stand' the sign off the wall surface and add an elegant shadow gap.

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Simple, functional pictograms that identify WC's for all genders

Traditional WC signs—a symbol of a man and a skirted woman—may seem innocuous enough, but to transgender or non-binary individuals, they force an often uncomfortable and difficult choice every time they have to go to the toilet in a public space. In a larger sense, they reinforce a binary gender system with only two choices—male or female—automatically labelling people who complicate that notion of identity as “other.”

The movement for transgender rights has been making significant advances, and public toilets—the only public space still segregated by sex—have become a battleground over civil liberties. It’s as much a design issue as it is a social and legislative issue, and architects and designers have been offering their expertise by designing gender-neutral toilets that provide privacy and safety to all people. Society is moving beyond the dichotomy of identifying people as strictly male and female, and those little pictograms are embarrassingly behind the curve.


Until now.

Here at Marca we have created a range of non gender-specific pictograms that combine the common male and female symbols with a transgender symbol—a modification of the traditional gender symbols (Venus and Mars). Male/gender inclusive and female/gender inclusive pictograms together with accessible/gender inclusive pictograms are becoming ever more prevalent in our public buildings and spaces, and these new designs help to improve diversity and inclusion for everyone.

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It all began with a football pictogram


Icons, pictograms, and symbols have been used since the beginning of time. Cave paintings with their outlined reindeer and early hieroglyphics are essentially our first pictograms.


Otl Aicher’s unmistakeable pictogram system of the 1972 Olympic Games, set the benchmark for pictogram design and are regarded as milestones in design history. It inspired the creation of the Marca sign system.


Marca’s range of pictograms observe the same uniform design rules—clarity and recognisability of their design are a direct result of their form and structure being pared down to essentials. They provide a wonderful example that less truly can be more when the aim is to communicate something in a simple, direct, and clear way.